Tasked with transforming Revolution Hall into a multidimensional time capsule that celebrated She Shreds magazine. With hundreds of fresh white roses, yards of velvet, and enough Edison bulbs to light a stage, activations spanned across the historic 113,000 square foot building.

Working in collaboration with She Shreds’ creative team, the spaces epitomized the vibe of their latest magazine issue and incorporated elements such as acoustic foam as decorative surfaces. Greeting guests at the entry was a 12-foot teal drape with sewn in white florals that spelled She Shreds. Spanning down the halls were several display cabinets showcasing archives from the last 5 years of She Shreds history. At one end of the hall was the vintage mirrored photo-booth, merch tables and Red Bull popup bar. Opposite and through a curtain of strung guitar amp cords, was the VIP lounge. The lounge was walled in by industrial fencing and colored acoustic foam, decked out with seating arrangements and vintage televisions playing historic She Shreds footage. To enter the auditorium, guests would walk through a teal velvet tent draped in white flowers. At each seat, a rose, intended for guests to throw on stage in celebratory fashion. And finally, the stage backdrop, 200 Edison Bulbs strung to spell She Shreds in their iconic cursive logo.